UX Study Note 4: Knowing Your Users

Why knowing your users is so important? What you need to know about your users? What research techniques you can use to understand your user?

Key Study Notes from the Course:

Some of the information you might want to know your users:

who they are (age, gender, income, etc)
what do they like or dislike
behaviors when they are engaged on your website
tasks that they perform
frequency (how often do they perform those tasks)
goals
experiences (happy, frustrated?)
things that you don’t want to include in your research

What you need to know about your users:

General information: gender, work, income, experience, task, frequency
Another really important thing you need to know about your users is their access requirements.
Source of information that would be able to give you some insight who your users are such as market research, third-party report, site visits, or speak with your users

Research Techniques:

Focus group-qualitative
Contextual inquiries (site visit)-qualitative
Web analytics-quantitative
Survey-quantitative
Personas-document format

Learning Insight:

The best time to understand the needs of the users is at the early end of the project. The earlier start, the better result. In addition, the most important thing you need to realize about UX process is that you need to observe your users. You need to observe them in context, in real life, performing a task that they perform.

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