UX Study Note 4: Knowing Your Users

Why knowing your users is so important? What you need to know about your users? What research techniques you can use to understand your user?

Key Study Notes from the Course:

Some of the information you might want to know your users:

who they are (age, gender, income, etc)
what do they like or dislike
behaviors when they are engaged on your website
tasks that they perform
frequency (how often do they perform those tasks)
goals
experiences (happy, frustrated?)
things that you don’t want to include in your research

What you need to know about your users:

General information: gender, work, income, experience, task, frequency
Another really important thing you need to know about your users is their access requirements.
Source of information that would be able to give you some insight who your users are such as market research, third-party report, site visits, or speak with your users

Research Techniques:

Focus group-qualitative
Contextual inquiries (site visit)-qualitative
Web analytics-quantitative
Survey-quantitative
Personas-document format

Learning Insight:

The best time to understand the needs of the users is at the early end of the project. The earlier start, the better result. In addition, the most important thing you need to realize about UX process is that you need to observe your users. You need to observe them in context, in real life, performing a task that they perform.

Comments

Starbucks: Three Main Benefits For Writing Customer Name On The Cup

Whenever I order a small Starbucks coffee, I am always asked "What's your first name?" by a cashier. Even I was the only person to order, they still asked my name. Not only Starbucks, now many other bubble tea brands such as Vivi, Coco, Gong Tea also start calling customer's names. Why does Starbucks write customer name on the cup? What're the benefits to do that? Image from writingelves.com Self-Promotion In the beginning, Starbucks wrote customer names because they received too many orders. Marking down names would prevent mistakes. Later on, Starbucks found that writing names do not only improve work efficiency but also increase brand awareness. Sometimes (most times) Starbucks spell the wrong name. You think customers will get angry? Actually no. In contrast, people feel Starbucks is not only a coffee shop but also a coffee shop with its own personality. Image From Memeguy Some customers also make fun with Starbucks. They come up with

Just Eat:" No Match Is A Wrong Match"

A lot of us are struggling to find our true love. However, when we finally find the right one, the relationship may not always have a happy ending. Many people, like my parents' generation, think love is only between a man and a woman. They are very hard to accept "man-man" or "woman-woman" or couple from different cultures. Whenever I say we should respect all kinds of relationships, my parents think I have a problem. Overall, I need to be fixed. Because of those judgement and bias, some people have to hide their true feelings of love. They don't have enough courage to tell the truth because they think no one will understand them. The most important, they don't want get hurt. The sponsor of Milan Pride 2019, Just Eat App created a special love story between a slice of pizza and a pineapple. This Ad "Just Amore" is calling on everyone should have freedom choice no matter with relationship or meal. Brief Story: One

Digital Campaign Case Study: How Does Coca-Cola “Taste the Feeling”Make Every Moment Special?

Coca-Cola is one of the highest recognition brands globally. Almost everyone in the world knows Coca-Cola and has drunk it. The unique taste of Coke is unforgettable, and that’s why so many people love it. Why does Coke so unforgettable? The taste and refreshment of Coke? Of course, it is one of the key reason. The other reason is its brand creative marketing message. Coca-Cola company have been creating different marketing campaign across the world every year to reinforce the brand culture. Coke is not a simple product anymore. It is our lifestyle! In the January of 2016, Coca-Cola launched new marketing campaign called “Taste The Feeling”. According to Coca-Cola Stories , the central message of “Taste The Feeling” is to “bring the idea that drinking a Coca-Cola is a simple pleasure that makes everyday moments more special.” (Jay Moye) This campaign message was distributed through different channels such as TV commercials, print, outdoor, in-store, social media, and digita

My Digital Insight

Search This Blog