Google Ads For Beginners: Basics of Ad Schedule Study Note

When will my ad show in order to get a higher conversion? It is a very common question to ask ourselves when we begin to schedule our campaign.

In general, you could choose to run your ads throughout the entire day or throughout certain hours.

Image From Google

By default, Google sets these ads to run 24/7. For a new campaign, it is a good default because you do want to learn how ads are performing at different hours of the day. In order to generate more data, it is better to schedule your ads to run 24/7.

Then, you could go to the Google Ads dashboard to pull out the ad schedule report. The report will show the detail data about how your ad performs at different times. You could break out in segment hour of the day, day of the week, and the week of the month.

By analyzing the data, you can make some bid adjustments based on the report. In most cases, it's worthwhile to bid on good traffic throughout the day at least. In order to make a rational bid adjustment, you need to have your own historical data and have a good understanding of your business.

Ad scheduling is not only just as a time schedule of your ad running but also could change the dynamic of your campaign constantly.

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