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"Live Your Life!"


      Seven years ago, it was my first time to come to US. Everything was so fresh to me! I was so curious about the American life. I saw so many pretty girls dressed differently walking on the street. Suddenly, I felt my style was so outmoded. I wanted to change my look, and I desire to find my new style! It may sounds crazy. At that time, I went to downtown four times a week, visited many fashion stores, and tried different clothes to find my style. However, I never thought it was so difficult to find a brand that I really like! 

      Until one day, my friend asked me to go American Eagle (AE) with her. That was my first time to hear about this brand. As we entered AE store, people were so friendly to welcome us and introduce us its new styles. The clothes and jeans were very well-organized. It displayed many clothes with different styles. When I tried its sweaters, I felt very warm and comfortable. I looked so different, and I felt very happy. At the end, I bought two sweaters with good prices. After that great experience, AE always was my first shopping choice in my mind! You may wonder why I love this AE so much? I will tell you why:



Love Its Slogan--"Live Your Life"

       American Eagle is a young and popular US brand that sells casual, outdoor-inspired fashion apparel. Its Advertising slogan is "Live Your Life". I love it, and I enjoy living in my life. To me, AE reflects a young, energy and free lifestyle. Most customers who love AE are young high school or college students. They pursue to wear what they like, to do what they want to do, and to live in their own lives.

   


Love Its People--Fun and Friendly

      American Eagle's culture is " fun, cool, friendly, and open-minded". People who work at AE are trained very well. All of them have AE dressing style! They always have good attitudes to their customers. They never push people to buy their clothes. Whenever you have questions with clothes, they will give you great advises to help you make the decision. Every time I visit different AE stores, I always have the same feeling--fun, relax and friendly! No matter I make purchase or not, they always smile and say: "Have a great day! Wish you come back soon!".  I believe its great customer service and culture make it so successful.
     Love Its Website--Make Simple Decision
AE update its website for Valentine's Day!
       American Eagle does a great job on its online store. AE website is very eye-catching not only because it has a nice & simple web design, but also because it always put great deals on the top! It makes so easy for me to check its special deals. The clothes, jeans pictures are clear and simple. It allows me to quickly view the products and see their reviews under pictures. I can quickly make my decisions. How simple it is! The returning process is also very simple. I can either return the product to nearby AE stores or mail it back. AE personalizes its online shopping very well that makes customers simply make purchase decisions.
Have you seen the "Review Stars"?
     However....

      No brand is perfect. From AE customers feedback research, many people complain on its  online ordering  process. Some people didn't receive the right size jeans; some people had a hard time to go through online transaction; some people didn't satisfied with its customer services. Even thought these bad things didn't happen to me, I think for its future success, AE may need to maintain its online system regularly to make sure the process goes well. AE may also need to improve its employee work efficiency in order to save customers time.

      No matter what, American Eagle really gives me a great idea to truly express myself! I can be whatever I want to be, and live in my own life!
 





Comments

  1. UnknownFebruary 7, 2014 at 10:27 PM

    Im so glad you found a brand that you like, and helps you express your new (U.S.) self! It's always hard when coming to a different country. Brands can help you identify common values, and even help bring together communities.

    ReplyDelete
    Replies
    1. Chunxu ChaiFebruary 9, 2014 at 4:38 PM

      I like what you said, "Brands can help you identify common values, and even help bring together communities"! It is so true. It was not easy to adapt into a new culture and learn new life. Sometimes brand really help me to find myself in this new place, and help me to adapt this new culture!

      Delete

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