Google Ads For Beginners: How To Organize Negative Keywords? (Study Note)

The negative keywords are very important for the campaign because we don't want to spend extra money on irrelevant clicks. Therefore, we need to research and find negative keywords from the search report.

There are two important concepts to find keyword ideas from the search report:

(1) From Data: the course instructor suggests that we filter out all the keywords with over 100 clicks, any keywords with less than 30 clicks are not valuable enough to analyze.

(2) See Conversions: if the keyword has a lot of clicks but a low conversion rate, it's better to add it to the negative keywords because of the high CPC.

Once we have done all the research, how to organize those keywords?

The point of the negative lists is to create collections of negative keywords that you want to reuse for multiple campaigns, so you don't have to keep adding the same negative keywords to each of the different campaigns.

According to the Google Ads instructor Isaac, the most popular form of negative lists to create is "account irrelevant". The account irrelevant list is going to consist of negative keywords that you never want to show up for.

For example, if you are running a high-end dress store, you may want to add negative keywords like "cheap", "cute", "back to school", "pants", "jeans", "shorts", and "skirts" to your account irrelevant lists because they are neither your styles nor your selling products.

You might create another negative keyword list named "competitor". You can test competitor campaigns by researching what keywords they are using. If some of their keywords are not relevant to your campaign, you can add them to the list.

You can also create negative keywords based on a specific brand, product model or anything else. The point is to keep these negative keyword lists as organized as possible. It's always good to know what's in your keyword list and which campaigns they apply to.

Don't add keywords at the campaign level. Add negative keywords to the ad group level for the sculpting, and then add those negative keywords to relevant lists, apply those lists to campaigns. It is the best and most efficient way of keeping track of all the negative lists.

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